Clear Messaging Matters In Politics As Well As Business

Blackfriars believes that simple and clear messages, what we call strategic clarity, are the only way to cut through the tyranny of too much. The Democratic party wasn't convinced of that strategy before the election, but now may be getting the message.

George Lakoff, a Berkeley professor, was scheduled to speak to House Democrats in Washington today about how the Republicans have been dominating political debate by using clear and evocative messaging, and what the Democrats can do about it. Some great examples Lakoff cites of what Democrats should do to frame political issues: 1) refer to the national debt as the "baby tax", 2) redefine same-sex marriage as "the right to marry", and 3) talk about environmental protection as the right to live in "poison-free communities."

The title link above is to an article in the San Francisco Chronicle describing the talk.