Blackfriars' Marketing

Monday, January 10, 2005

No, you don't need more information to decide

After three days of CES and a couple days with the flu, now seems to be a good time to turn to some more traditional (and useful) sources of information: books.

Malcolm Gladwell takes on the question of how people make good decisions in his latest book, Blink : The Power of Thinking Without Thinking. Gladwell makes a strong argument that the tyranny of too much confounds most decision-making, and that people who focus on only a few factors and can shut out the cacaphony of too much information make faster and better decisions than those who wait for all the facts and weight all the alternatives. You can read reviews in this past Sunday's New York Times and the Boston Globe. We here at Blackfriars are ordering the book; the official release date is tomorrow.