Blackfriars' Marketing

Wednesday, January 05, 2005

Sharp pushes LCDs and works on eliminating wires

Sharp is currently the global market leader in LCD TVs. The Aquos 45 inch LCD was the largest LCD in 2004. This year, they are introducing a 65 inch LCD display, which supports Ultra HDTV at 1080p. Sharp actually received an Emmy award in 2004 acknowledging its development of direct view LCD displays. Sharp increased its market share in dollars, despite more than 70 companies now offering LCD Tvs. Expect sales to double in 2005, despite price declines and compression. Sharp now offers LCDs from 13 to 65 inch displays this year.

One key innovation that Sharp is showing at the show is the use of ultra wideband (UWB) technology to transmit HDTV wirelessly throughout the home and to eliminate wires. Few things will impress consumers more than eliminating the need to run wires throughout their homes.