A new group studying brand

In reading an article about the rebranding of Kentucky Fried Chicken, I happened to notice that my alma mater has created the MIT Consortium on Brand Culture Convergence. Whenever MIT picks up one of these ideas and runs with it, the results are usually interesting. I'm putting their blog on my list of RSS feeds; I'm sure they will have interesting ideas.

One idea that I've gleaned from that blog just tonight is the fact that there are multiple fast food chains revisiting their brands. A coincidence? I'm not so sure. Fast food doesn't exactly have the best brand promise nowadays.