Blackfriars' Marketing

Friday, June 10, 2005

A great piece of non-traditional marketing

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Of all things, The Organic Trade Association has one of the best pieces of non-traditional promotion we've seen recently. Those of you who are Star Wars fans will particularly enjoy the exploits of Obi Wan Canolli, Cuke Skywalker. Ham Solo, and Chewbroccoli. It is both campy and memorable. And most importantly, it's impossible to forget who sponsored it, not when you have a villain named Darth Tater. This a great piece of work, executed by a group called FreeRangeStudios.