Pitching ideas
Tags: Communication, Marketing
Scott Berkun has a great blog entry on what it takes to pitch an idea to someone. It's a little long, but not a bad encapsulation of a process we teach regularly. I particularly like the concept of producing not only one elevator pitch, but a 5-second, 30-second, and 5-minute pitch. Of course, it references one of our favorite books on influencing people, Robert Cialdini's classic, Influence: The Psychology Of Persuasion.
Scott Berkun has a great blog entry on what it takes to pitch an idea to someone. It's a little long, but not a bad encapsulation of a process we teach regularly. I particularly like the concept of producing not only one elevator pitch, but a 5-second, 30-second, and 5-minute pitch. Of course, it references one of our favorite books on influencing people, Robert Cialdini's classic, Influence: The Psychology Of Persuasion.
posted by Carl Howe at
11:19 AM
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