Panasonic starts the plasma prices falling for fall
Tags: HDTV, LCD, Plasma, Panasonic
This bit was buried in last week's announcement of Panasonic's sub-$10K 65-inch 1080p plamsa TV (whew, that's a lot of adjectives!), but today's bricks and mortar circulars proved that Panasonic cut its manufacturer's suggested retail prices for its plasma TVs this week. You can now go to Best Buy or Circuit City and pick up Panasonic panels at these price points:
You can expect the on-line street prices to decline as well, but not as much as the MSRPs, which went down anywhere from $500 to $1000 depending on the model. I predict that these are the prices Panasonic intends to stick through the Christmas selling season. We may see some movement due to competitive pressures, but I doubt MSRPs will fall more than another $100 to $200, if that.
I've got to give Panasonic's marketer's credit, the new price points are easy to remember!
This bit was buried in last week's announcement of Panasonic's sub-$10K 65-inch 1080p plamsa TV (whew, that's a lot of adjectives!), but today's bricks and mortar circulars proved that Panasonic cut its manufacturer's suggested retail prices for its plasma TVs this week. You can now go to Best Buy or Circuit City and pick up Panasonic panels at these price points:
- 50-inch HDTV for $3999
- 42-inch HDTV for $2999
- 42-inch EDTV for $1999
You can expect the on-line street prices to decline as well, but not as much as the MSRPs, which went down anywhere from $500 to $1000 depending on the model. I predict that these are the prices Panasonic intends to stick through the Christmas selling season. We may see some movement due to competitive pressures, but I doubt MSRPs will fall more than another $100 to $200, if that.
I've got to give Panasonic's marketer's credit, the new price points are easy to remember!
posted by Carl Howe at
2:41 PM
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