Pioneer and IDC take on plasma myths
Tags: HDTV, LCD, Plasma, Pioneer, Rear Projection, IDC
Plasma manufacturer Pioneer sponsored market research firm IDC to create a nice white paper that explains why you should have confidence that:
The paper is a 3 MB PDF, but is highly recommended reading. Panasonic has a similar white paper that they produced themselves. From a marketing point of view, though, I like the IDC one better because of the third-party perspective. But if you're in the market to spend from $3,000 up on a plasma display, it's nice to have this type of data to justify your decision.
As an aside, LCD displays -- the flat panel technology we'd bet on long term -- come out fairly well, if second best in the testing. if I felt I needed the highest resolution or great pictures in uncontrolled lighting environments, I'd still consider LCD panels. And with the large amount of LCD production capacity coming on line in the next year, LCD's current price premium may turn into a discount sooner than you think.
Plasma manufacturer Pioneer sponsored market research firm IDC to create a nice white paper that explains why you should have confidence that:
- Buying a plasma screen TV is both going to deliver one of the best TV pictures you can buy, and
- You needn't worry too much about the plasma myths in the market such as burn-in and lmited panel life.
The paper is a 3 MB PDF, but is highly recommended reading. Panasonic has a similar white paper that they produced themselves. From a marketing point of view, though, I like the IDC one better because of the third-party perspective. But if you're in the market to spend from $3,000 up on a plasma display, it's nice to have this type of data to justify your decision.
As an aside, LCD displays -- the flat panel technology we'd bet on long term -- come out fairly well, if second best in the testing. if I felt I needed the highest resolution or great pictures in uncontrolled lighting environments, I'd still consider LCD panels. And with the large amount of LCD production capacity coming on line in the next year, LCD's current price premium may turn into a discount sooner than you think.
posted by Carl Howe at
2:29 PM
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