Apple: Downloading video is officially a business

Apple announced today that its iTunes Music Store has sold one million videos in less than 20 days. That's about one-third as fast a ramp to a million as the original iTunes Music Store, which sold a million songs in a week, but those sales were from a music catalog of 200,000 songs. The video store has a catalog of only 2,000 videos, so selling a million copies of those is actually quite significant. Given that video downloading should achieve revenue of about $3 million in its first month of operation, I think it is now safe to say that video downloading is a real business for Apple. Expect to see the company expand the video catalog as it strives to become the first download-to-view TV network.

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