412 Black Friday advertising pages and the missing $999 plasma
The Boston Globe here in Stow, Massachusetts has arrived, and of course, within it were advertising circulars for the Friday after Thanksgiving. So, being the good marketing and advertising analyst I am, I counted them. There were 206 double-sided pieces of paper making up the circular, accounting for a grand total of 412 pages of advertising. This is apart from any advertising contained in the newspaper itself; this was simply the advertising circulars tucked inside the actual paper.
I'm only had a brief chance to look at the content of those circulars, but of most interest was the fact that I didn't see the $999 Maxent 42-inch plasma TV noted on the
Black Friday 2005 Web site. Blackfriars has projected that high heating oil and natural gas prices will stunt retail sales this year. Of course, we don't yet know how big the effect will be, but given how much advertising was in the paper today, it looks like retailers are at least hedging their bets.
I'm only had a brief chance to look at the content of those circulars, but of most interest was the fact that I didn't see the $999 Maxent 42-inch plasma TV noted on the
Black Friday 2005 Web site. Blackfriars has projected that high heating oil and natural gas prices will stunt retail sales this year. Of course, we don't yet know how big the effect will be, but given how much advertising was in the paper today, it looks like retailers are at least hedging their bets.
Technorati Tags: Plasma, Black Friday, Advertising, Retail, TV
posted by Carl Howe at
8:30 AM
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