Another contextual ad network to rival Google's?

Business Week reports that the former CEO of Altavista is planning to launch a new ad network called Turn, Inc.. What's his edge? He won't say, except to say that he has $10 million in venture capital, 16 Ph.Ds on staff, and claims it will target ads better than anyone else can. It's the new world of advertising -- on-line ad networks are screaming hot. And they must be getting close to going live; according to Yahoo Jobs, they are hiring account managers and business development people.

All I can say is that it's great to see that the new metric in Web 2.0 is how many Ph.Ds you have on staff. I do wonder though if people with multiple doctorates count as one or two. Hey, maybe Google can tell me....

Technorati Tags: Ad networks, Advertising, Google, Altavista