UK Internet advertising approaching four percent of marketing spend

OK, this is a source we don't often get to cite, but we'll cite anyone with cool data. Strumpette notes that The IPA in the United Kingdom has just released research data showing weaker marketing spending there for 2006 and 2007. Just as we've seen in our research, online advertising appears to be gaining as a proportion of marketing spending in the UK at the expense of traditional media. You can read the original summary of the report here, and you can buy it from NTC here, but Amanda Chapel's recitation of the data is so much more interesting. It just shows how PR can make data come alive.

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