URGE's iTunes-killing threat: over so soon?

We noted last month that without some much-needed marketing focus on what consumers actually want in a music service, the joint venture of MTV and Microsoft called URGE was doomed to repeat the failures and struggles of all the other Janus-based music stores Microsoft has launched. Well, this one appears well along that path. Today's Seattle Times notes that Urge has nice features, but it's no iTunes. And of course, the Seattle Times is probably as good as it gets for giving Microsoft the benefit of the doubt; Microsoft's headquarters is in the newspaper's back yard.

Technorati Tags: Apple, iTunes, Microsoft, Music, MTV, URGE