Blackfriars research cited in USA Today

Blackfriars research on non-traditional marketing was cited in Steve Strauss' Ask The Expert column titled How To Cut Through The Advertising Clutter. He writes:

The problem is that unconventional advertising is becoming so popular that it is in danger of becoming conventional. According to Blackfriars Communications, non-traditional marketing (e.g., online promotions, creating buzz, and so forth), rose 12% in the last year.

We were very impressed that he actually interpreted our Blackfriars Category Indices correctly to figure out the year to year change; not all reporters dig quite so hard to get the right numbers. Kudos to Steve.

Technorati Tags: Advertising, Marketing, Non-traditional marketing, USA Today