Vermillion: a great new printing vendor

Blackfriars publishes market research, not only on the Web, but also on good old fashioned paper. But lately, we've been struggling to find a good printing vendor who can handle our quirky printing jobs. We tend to do short runs, but nonetheless require very high quality four-color digital printing and binding on heavy paper stock. We also have some graphics that some of our printing vendors have found to be very tricky to print well.

Well, recently, we got wonderfully colorful, personalized direct mail piece from Vermillion, and that piece implored us to give them a try. We did, we were impressed, and we therefore printed our latest report Sizing US Marketing 2006 with them. Everything came out beautifully, and we finally FedEx'ed out those reports yesterday.

Not only have we been impressed with Vermillion's printing, but yesterday, I spend a half-hour on the phone with Vermillion's CEO, Bob Stuart, talking about marketing strategy and requirements. He didn't just want our business; he wanted to know how his business could help our business grow. We had a great chat, and we'll certainly be doing more business in the future.

In passing, I did manage to ask Bob how they'd managed to do such a good job on our research reports. He noted they were run on a Xerox iGen3 as shown above. No wonder our reports look good; they are being printed on machines that start at a half million each. But as with most things, including marketing, you get what you pay and work for.

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