Blackfriars' Marketing

Monday, February 26, 2007

Two new iPhone tidbits today: the Oscar iPhone ad and a keynote analysis

For those who watched the Academy Awards Sunday night, Apple ran a made-for-the-Oscars TV teaser for its iPhone. Named "Hello", it simply does a 30-second history of great movie actors answering the phone in the style of an Oscar retrospective, and ends with an iPhone shot promising a June introduction. It was nice awareness advertising, but the general blogosphere reaction is that it's no 1984 ad. That said, the fact that Apple has started a demand generation campaign more than three months before the iPhone is available bodes well for my prediction that Apple will sell every one of these things they can make, despite its $500 price.

Secondly, one of the folks over at Actioncorp TV has done a very nice analysis of the Jobs' introduction of the iPhone at MacWorld. The video podcast uncovers some details that less observant attendees missed. For example, despite the fact that Jobs said he'd cover it, did anyone else notice that he never demo'ed iCal on the iPhone, even though he said he would? And the fact that Jobs showed an iTunes screenshot that strongly suggests Apple will sell ringtones for the iPhone? There's a lot of good material in this podcast; iPhone devotees will find the keynote sleuthing well worth the six minutes needed to view it.


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