Blackfriars' Marketing

Friday, March 30, 2007

Why should the opening of Apple's Developer Conference be the iPhone launch day?

Apple iPhone

According to a source at Cingular, CNET claims that Apple's iPhone will be released on June 11. That likely is no coincidence, since that date is also the start of Apple's World Wide Developer's Conference (WWDC). However, given that the WWDC is slated to focus largely on Mac OS X 10.5 (Leopard) topics, it does beg the question, "Why generate iPhone buzz on the start of a conference focused on another technology topic?"

Blackfriars' answer: Because we believe that the iPhone is only the first in a series of Leopard-powered appliances. We've already seen that Apple TV runs a version of Mac OS X. New iPhone-derivative iPods likely will as well. Expect there to be others. After all, we're still waiting to buy our Apple-branded flat-panel HDTV.

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