Blackfriars' Marketing

Tuesday, May 22, 2007

Apple booms in the spring, tra la



Apple stock broke $111 a share yesterday on the strength of .... no news. Well, maybe not no news. There was the story we reported that the iPhone got FCC approval, but that was four day old news. So what's up with the stock taking a run at our projection of $112 a share about three months too early? As a side note, anyone who took our report recommendation and bought Apple stock on its publication day, April 25, has seen their stock appreciate about 21% in less than a month.

With June just a couple weeks away, many investors are just now coming to realize internalize that the iPhone hits stores in about a month, and it's going to hit big with AT&T stating that the iPhone is going to be a big part of its rebranding from the old Cingular jack-in-the-phone. And given that the school buying season will be getting underway in about a month, we should see iMac updates soon as well, fulfilling our prediction in the Analyzing Apple report last month. Finally, in just three weeks, we're going to learn how all those megabits inside Leopard are going to blow out our windows, one way or another.

As someone once told me, the most likely reason that Apple stock price is rising is that there are more buyers than sellers (Doh!). But despite the tautology in that statement, that increased interest in Apple is driving new business opportunities to cater to Apple investors and enthusiasts. After all, Blackfriars just launched our single-company Apple analysis series last month, and we're still selling copies of it, despite it being nearly a month old now. Medialink Web Ventures has just launched AppleInvestorNews.com today to become a one-stop consolidation portal for Apple investor news. At this rate, Disney/ABC will launch a new all-Apple iTunes video, satellite TV, and cable channel next year hosted by Amanda Congdon. The name? Appleboom, of course.

Still, even with Apple stock at an all-time high in May, it's quiet out there. Too quiet. But just wait until after Memorial Day, because June is going to be anything but.

Full disclosure: the author owns Apple shares at the time of writing.


Technorati Tags: , , , , , , , ,