Blackfriars launches ad-supported Analyzing Apple report series

Back in April, Blackfriars Marketing readers told us that they would like to see financial analysis of Apple Inc.'s business. About 50% of readers said they would pay for that analysis, while another 50% wanted us to find some way of providing the information for free. On April 25, we launched our paid report series with our first report, Analyzing Apple: Beyond the Computer, to satisfy the first half of those readers. Today, we're aiming to satisfy the other half by launching the Web version of that same report here. We plan to provide direct links to the report from the Blackfriars home page as well as well as tweaking some of layout of the material over the next few days.

Here are some notable differences between the online version and the paid version of the report:

• The online version features ads; the paid version has none.


• The online report is broken up into twelve different pages of content; the paid version is a PDF that is easily printed out for convenient reading.


• Online viewers only see JPEG graphics; paid subscribers receive Keynote, PowerPoint, and PDF presentations as well as an Excel spreadsheet of Blackfriars projections.


• The online version of the report is posted two to three weeks after the paid version of the report is available.

There is no commenting capability on the report itself, so we hope that readers who have feedback will either leave comments here on this posting or send them to us at feedback@blackfriarsinc.com. We hope you enjoy the report and will consider purchasing our research. We plan our next report to be released the week of June 18 after Apple's World Wide Developer's Conference, followed by the Q3 report a few days before Apple reports earnings on July 18.

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