Tracking the iPhone buzz index
I'm a regular reader of The Boston Globe, The New York Times, and The Wall Street Journal, and both the Globe and the Journal had iPhone articles today. And that got me to thinking -- just how many iPhone stories are journalists writing with the launch just ten days away? So to quantitatively measure that, I will publish and track what I am calling The iPhone Buzz Index over the next few weeks. It's definition is simple:
In January, when the iPhone was announced, the iPhone Buzz index was 2,152. Today, that number is 5,890. I'll try to check and publish the index daily for the next month. Just as a calibration point, a similar search for "Windows", for example, yields 38,182. That says to me that we are nowhere near the peak. Stay tuned; I expect the iPhone index to hit new highs in the next 10 days, with the peak probably being somewhere between June 30 and July 3.
The iPhone Buzz Index is equal to the number of stories over the last day reported by Google News with the word "iPhone" in them.
In January, when the iPhone was announced, the iPhone Buzz index was 2,152. Today, that number is 5,890. I'll try to check and publish the index daily for the next month. Just as a calibration point, a similar search for "Windows", for example, yields 38,182. That says to me that we are nowhere near the peak. Stay tuned; I expect the iPhone index to hit new highs in the next 10 days, with the peak probably being somewhere between June 30 and July 3.
Technorati Tags: Apple, iPhone Buzz Index, Google News
posted by Carl Howe at
11:03 AM
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