Blackfriars' Marketing

Wednesday, August 29, 2007

High-definition video putting the special in next week's Apple Special Event?



Speaking of the Internet bringing the end of TV as we know it, everyone seems to be expecting new music and iPod offerings at the Apple Special Event in Moscone Center on September 5. But what has gone more or less unnoticed is the fact that Akamai, Apple's long-time Internet content partner, has announced that it is adding high-definition video to its Internet distribution offerings.

A coincidence? Perhaps. But add the fact that Apple TV, a product whose revenue is being recognized as a 24-month subscription model like the iPhone, sports high-definition outputs, yet has no high-definition iTunes content yet, and you've got a high-definition shoe ready to drop sometime; the only question is when. Given we predicted high-definition movies and movie rentals would be announced in September back in June, we're expecting iTunes to add high-definition content as well as movie rentals next week.

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