Blackfriars' Marketing

Wednesday, September 26, 2007

Nokia N95-3 smartphone debuts for $699; where are the articles saying it will never sell?

Note to all who complained about the $599 price for the Apple iPhone 8 GByte version when it launched: I look forward to all the articles you will write about how Nokia's new $699 E95-3 phone and how it will never succeed with US consumers who expect phones for free. After all, $699 is a hundred dollars more than $599, so it clearly will never sell. Really. I'm so looking forward to them.

For those tongue in cheek impaired: Price only matters if you have nothing else to sell. Both Nokia and Apple's high-end phones provide consumers a lot of value. The tough decision: is an unlocked Nokia N95-3 $300 better than an 8 GByte locked iPhone? My bet: not a chance. I predict the iPhone will outsell the N95 this Christmas by a factor of at least 2-to-1 if not 10-to-1, not because of price, but simply because it is a better user experience. Well, that and the fact that no consumer wants to spend $700 for a phone that takes a month to set up and makes them feel stupid in the process.


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