Blackfriars' Marketing

Thursday, October 11, 2007

Fall Apple morsels

I'm heading off to a dentist appointment in a few minutes, but I felt I had to at least acknowledge a couple articles that caught my eye.
  • Glenn Fleischman at Tidbits.com claims thatApple is nearing a third-party developer announcement for the iPhone. Particularly interesting is the claim that certification of programs will primarily be for programs that want to use the EDGE network and not for those using WiFi. Intriguing -- and it makes some sense.

  • Marketwatch claims that Swisscom is reportedly keen on launching the iPhone in Switzerland. If that's true, it would add momentum to Apple's planned November European iPhone launch.

  • ifoAppleStore.com has new information on an Apple Store plan I hadn't heard about: a multi-story Apple Store across from the Empire State Building in New York City. Of particular interest is the fact that an existing building there would be demolished and a completely new building erected with a multi-story Apple facade. Personally, I think that would be a high-traffic location that might rival the 5th Avenue store for visitors.

  • It's quiet -- too quiet. Once again, Apple appears to be back in a very quiet mode leading up to its earnings announcement on October 22. No press releases, no special events, no comments. We know that these moments of quiet are like observing a duck swimming -- while the top looks very quiet and placid, there's a lot of paddling happening out of sight. And with the Leopard launch expected at the end of the month, I expect there's a lot of Apple paddling indeed nowadays.



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