Blackfriars' Marketing

Tuesday, November 27, 2007

Clever marketing: Debitel launches €600 rebate for unlocked iPhone purchasers

T-Mobile competitor Debitel came up with a clever way to offer iPhones on its network. Simply offer a 600 euro sign-up bonus to customers and have them buy an unlocked iPhone from T-Mobile. Customers end up paying the same net €399 price for the iPhone and get to use it on Debitel's network.

It's too bad unlocked iPhones aren't available in the US; otherwise, T-Mobile could use the same tactic to steal iPhone customers away from AT&T.



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