Effective communication demands correct spelling

President Bush hosted a two-day conference on the challenges facing social security last week. Unfortunately, someone didn't bother to spell check the theme of the conference before they posted it on a large screen monitor for the hour Bush was participating in the panel. So now the story is about how much we should trust White House arithmetic on social security when it can't spell the word "Challenge" correctly for a major event. The moral: silly mistakes can undermine communication, even when one has control of the message and the media.