Blackfriars' Marketing

Tuesday, January 11, 2005

The CMO Help Line -- another CMO

Today's Wall Street Journal has an interesting article on CMOs joining networking groups to meet with other high-profile CMOs. Forget conference calls or emails; these executives pay up to $50,000 a year to meet face to face and look their peers in the eye. It just shows that despite electronic media, simple, personal communication is still one of the most effective executive tools -- and that large companies will pay real money for it.