Blackfriars' Marketing

Wednesday, January 05, 2005

Pioneer aligns with XM satellite radio

In addition to ordinary satellite radio receivers for cars, Pioneer is introducing new telematics for cars that can make use of traffic information that is downloaded by XM radio. Not only does the system provide turn-by-turn GPS navigation, but it also flags traffic slowdowns through digital information downloaded from the XM satellites. Pioneer is further introducing an iPod-sized satellite radio receiver that you can put in your pocket and providing new iPod adaptors for cars.

Pioneer also emphasized what it saw as the profound advantages of Blu-Ray disks versus HD DVDs, namely the significantly larger capacities and the ability to easily integrate them with existing technologies. Despite all claims that there shouldn't be a format war, it certainly sounds like one at this point.