The 77th annual academy awards as marketing

One of my partners here at Blackfriars, Joe Butt, used to direct movies and music videos as well as being VP of marketing for some companies in the New York area. He often refers to the Academy of Motion Picture Arts and Sciences as being the epitome of marketing. Why? Because as he puts it:

In what other industry can you get a billion people around the world to watch a show that consists entirely of an organization giving awards to itself?