Sizing US Marketing -- Update for 2005
Marketing
Update: We have had so much interest in this topic, that we have released an entire market research report on it titled "Sizing US Marketing." Look for it at the Blackfriars eStore. You can read the press release for the report here.
Late last year, Blackfriars sized marketing spending in the US at $867 billion for 2004. So what about 2005? We just updated our analysis based upon our January survey of senior executives. We now project that corporations will spend $930.1 billion on marketing in 2005. We also adjusted our sizing for 2004 downward to $845.3 billion based upon the fact that marketing budgets were not fully spent last year and that Q4 advertising budgets were slightly higher than projected for the 2005.
Blackfriars derives these projections from the data we collect from senior executives in our quarterly surveys, which sample marketing budgets, attitudes, and spending in a broad sample of US corporations. We can make these projections because our sample is roughly representative of US business overall as measured by the 2001 US Census of business. We combine the data about marketing mix spending with advertising projections made by Universal McCann.
Update: We have had so much interest in this topic, that we have released an entire market research report on it titled "Sizing US Marketing." Look for it at the Blackfriars eStore. You can read the press release for the report here.
Late last year, Blackfriars sized marketing spending in the US at $867 billion for 2004. So what about 2005? We just updated our analysis based upon our January survey of senior executives. We now project that corporations will spend $930.1 billion on marketing in 2005. We also adjusted our sizing for 2004 downward to $845.3 billion based upon the fact that marketing budgets were not fully spent last year and that Q4 advertising budgets were slightly higher than projected for the 2005.
Blackfriars derives these projections from the data we collect from senior executives in our quarterly surveys, which sample marketing budgets, attitudes, and spending in a broad sample of US corporations. We can make these projections because our sample is roughly representative of US business overall as measured by the 2001 US Census of business. We combine the data about marketing mix spending with advertising projections made by Universal McCann.
posted by Carl Howe at
6:39 PM
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