Blackfriars' Marketing

Wednesday, February 16, 2005

Some data about the tyranny of too much email

Marc Eisenstadt, President and COO of Corante, has an interesting analysis of his email received since 1997 and specifically the implications for how he spends his time. His statistics about his email provide good grist for our claim that the tyranny of too much is starting to seriously affect how we do business.

Some of the comments make the claim that we should simply "turn off" our attention on occasion. The sad part is that going offline is no cure because typically you simply end up in a tyranny of too much of a different media type, such as TV, radio, or magazine advertising or even the stress of a messy desk. But it is great that people are thinking about this problem in serious ways.