Blackfriars' Marketing

Wednesday, April 13, 2005

Apple's busy month

Business Week has an article today casting some skepticism on how much Apple's release of Mac OS X 10.4 (Tiger) will help the company. Apple just yesterday announced that it will release the system on April 29. Meanwhile, the company will release earnings after the close of the market today which will provide some insight on how iPod and Macintosh sales have fared in the first quarter.

Blackfriars bet on both earnings and Tiger: expect Apple to do very well on both fronts. The company now occupies the premiere brand spot in computing; in fact, Apple laptops are now so hot even died-in-the-wool Microsoft and Linux developers are starting to use them. Even Robert Scoble, Microsoft's Scobleizer recently waxed enthusiastically about his brother's 17" Powerbook. And the iPod phenomenon shows no signs of stopping. We here at Blackfriars will be installing Tiger on all our laptops at the end of the month too, just for Tiger's new Spotlight tool for tackling our personal Tyrannies Of Too Much.