Blackfriars' Marketing

Tuesday, April 12, 2005

Their flaws are everyone's business

Alex Beam's Boston Globe column today piles onto the story about GM pulling its ads from the LA Times because of a critical article. But he goes one step further -- he spices it up with similar accounts of media foolishness by Fidelity Investments and Jack Welch. Just shows that even the famous and the successful confuse spite and good business, usually to their detriment.