Blackfriars' Marketing

Thursday, May 12, 2005

How bad communication caused panic in the currency markets

Today's Wall Street Journal has a great article about how a bad translation of a news story caused billions of dollars of currency trades and speculation in the Chinese Yuan. Who said communicating clearly wasn't important for business?

Here's a good question to think about: how would your company's press releases fare if they were translated into Chinese? Would they be clear and understandable or would they be likely to be misinterpreted? As a rule, if a communication is one that can't be translated easily, its meaning probably isn't that clear in its native language either.