A new advertising model
Tags: Advertising, Marketing
Chris Thilk has a nice thought about how TV advertising will change in the light of personal video recorders and the decline of the effectiveness of 30-second spots. His idea? A return to an exclusive sponsor for entire shows, just like Kraft Theatre and the golden age of radio.
Chris Thilk has a nice thought about how TV advertising will change in the light of personal video recorders and the decline of the effectiveness of 30-second spots. His idea? A return to an exclusive sponsor for entire shows, just like Kraft Theatre and the golden age of radio.
posted by Carl Howe at
7:52 AM
| View blog reactions
| 
