China takes a dim view of overstatement in advertising
Tags: Advertising, Marketing
Today's Asian news in the Wall Street Journal has an article on China's crackdown on over-reaching claims in advertising. Who are they choosing to go after? None other than the biggest and most savvy US marketer, Proctor and Gamble.
Blackfriars' methodologies include questions that ask whether marketers are being honest about what their products do and don't do. Apparently, we aren't the only ones who feel honesty in advertising is the best policy.
Today's Asian news in the Wall Street Journal has an article on China's crackdown on over-reaching claims in advertising. Who are they choosing to go after? None other than the biggest and most savvy US marketer, Proctor and Gamble.
In April, P&G paid a $24,000 fine to the Administration of Industry and Commerce in Nanchang after Lu Ping, an insurance agent there, complained that the company's $100 SK-II skin cream wasn't the "miracle water" it claimed to be. Ms. Lu says the product not only failed to make her skin look 12 years younger in 28 days, as its brochures suggested it would, but also caused itchiness and pain.
Blackfriars' methodologies include questions that ask whether marketers are being honest about what their products do and don't do. Apparently, we aren't the only ones who feel honesty in advertising is the best policy.
posted by Carl Howe at
9:32 PM
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