Blackfriars' Marketing

Tuesday, July 19, 2005

Managing for Creativity

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Harvard Business Review Online has a great article on managing for creativity. In the context of Richard Florida's The Rise Of The Creative Class, this case study of how SAS fosters creativity in its organization bears serious thought. After all, we can think of creative businesses as the ones most resistant to outsourcing. And that type of job security is a major plus in competing for the best workers.