High technology -- in keyboards?
Tags: Keyboards, Marketing, Technology
I have no idea what the right tags are for this product, just because it is so unusual.
Probably one of the most interesting new products I have seen in a while is the Optimus keyboard, which is designed by Lebedev Studio in Russia. What's so cool about a keyboard? All the keys have small displays inside them that allow programmers and users to change the writing on the key. So if you want to type in Russian for a while, the keys will have Russian glyphs on them. Need an easy way to use all the Photoshop keyboard shortcuts? Put the Photoshop menu icons on the keys!
So the real question is, how will this product be marketed? Who is the right target market for it? And how should the designers reach that target market? I sure hope these guys have some first class marketing folks working with them; otherwise, despite it being a cool technology, it will never reach the people who need it.
I have no idea what the right tags are for this product, just because it is so unusual.
Probably one of the most interesting new products I have seen in a while is the Optimus keyboard, which is designed by Lebedev Studio in Russia. What's so cool about a keyboard? All the keys have small displays inside them that allow programmers and users to change the writing on the key. So if you want to type in Russian for a while, the keys will have Russian glyphs on them. Need an easy way to use all the Photoshop keyboard shortcuts? Put the Photoshop menu icons on the keys!
So the real question is, how will this product be marketed? Who is the right target market for it? And how should the designers reach that target market? I sure hope these guys have some first class marketing folks working with them; otherwise, despite it being a cool technology, it will never reach the people who need it.
posted by Carl Howe at
3:56 PM
| View blog reactions
| 
