Vodaphone Explores "Less Is More" For Cell Phones
Tags: Advertising, Marketing, Tyranny of too much
Today's Wall Street Journal features a page one article on the Vodaphone Simply, a vastly simplified cell phone targeted at older users. The article makes two important points:
The last point deserves some serious attention by marketers. Remember those statistics on Social Security that say that while today there are five workers supporting each older citizen, in the not-too-distant future, there will only be two? Those statistics can be recast in this way for technology marketers: While senior citizens make up less than 15 percent of your market today, they will grow to be more than a third of your market in the future. Perhaps now is the time to start designing and marketing products to that affluent group.
Today's Wall Street Journal features a page one article on the Vodaphone Simply, a vastly simplified cell phone targeted at older users. The article makes two important points:
- Many technology products today from cell-phones to cars suffer from featuritis and the Tyranny Of Too Much, and
- Older users are an underserved, yet well-heeled market for technology companies
The last point deserves some serious attention by marketers. Remember those statistics on Social Security that say that while today there are five workers supporting each older citizen, in the not-too-distant future, there will only be two? Those statistics can be recast in this way for technology marketers: While senior citizens make up less than 15 percent of your market today, they will grow to be more than a third of your market in the future. Perhaps now is the time to start designing and marketing products to that affluent group.
posted by Carl Howe at
10:21 AM
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