Apple small announcement: the Ipod Nano
Tags: iPod, iPod Nano, Marketing, Apple
The San Francisco Apple announcement is over now, so check out the iPod Nano. Just as the iPod defined music players, this little guy -- it is smaller than a credit card -- redefines the category with its high-resolution color display and incredible thinness. Jewel-like doesn't even begin to describe it. Only Apple could make a flash music player an object of desire.
OK, so now we have the IPod U2, iPod, iPod Nano, and iPod Shuffle. Plus, we now have an iPod phone from Motorola, cleverly called the ROKR E1 (advice to Mr. Zander: if you're going to announce with Steve Jobs, you really should have marketers that can deal with names, not just meaningless streams of letters and numbers). Did anyone notice that the iPod mini doesn't exist any more? And what happened to the iPod micro? After all, doesn't micro come between mini and nano?
Really, though, I'm picking at nits. Despite the Nano's premium price ($199 and $249), this will be a very hot product.
By the way, Walter Mossberg at the Wall Street Journal now has a review up (subscription required). The bottom line: he loves it.
The San Francisco Apple announcement is over now, so check out the iPod Nano. Just as the iPod defined music players, this little guy -- it is smaller than a credit card -- redefines the category with its high-resolution color display and incredible thinness. Jewel-like doesn't even begin to describe it. Only Apple could make a flash music player an object of desire.
OK, so now we have the IPod U2, iPod, iPod Nano, and iPod Shuffle. Plus, we now have an iPod phone from Motorola, cleverly called the ROKR E1 (advice to Mr. Zander: if you're going to announce with Steve Jobs, you really should have marketers that can deal with names, not just meaningless streams of letters and numbers). Did anyone notice that the iPod mini doesn't exist any more? And what happened to the iPod micro? After all, doesn't micro come between mini and nano?
Really, though, I'm picking at nits. Despite the Nano's premium price ($199 and $249), this will be a very hot product.
By the way, Walter Mossberg at the Wall Street Journal now has a review up (subscription required). The bottom line: he loves it.
posted by Carl Howe at
2:34 PM
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