Blackfriars' Marketing

Sunday, November 27, 2005

300,000 Xbox 360s for Europe launch

Reuters is reporting that Microsoft plans 300,000 Xbox 360s at its European launch this Friday. That's a bit shy of the 345,000 XBox 360s allocated to the US at launch. I think that means an XBox 360 will be harder to buy in Europe than it was in the US, given the overall population for the EU is larger than the US. We'll have to see if the Sold out marketing strategy works better in Europe than it did in the US. Overall, what I've been reading is that the sold out strategy is generating more dissatisfaction than positive PR.



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