Blackfriars' Marketing

Monday, November 07, 2005

NHK boosts TV past the resolution of 35 millimeter film

In news last week, Japanese TV network NHK demonstrated transmission of a 4320p TV signal more than 250 kilometers. NHK has named this 7680 by 4320 pixel image-- nearly four times that of the low end of what we've termed film definition TV and about 16 times the resolution of a commercially-available 1080p display -- Super Hi-Vision. Comprising about 33 million pixels per frame, this TV signal is also about four times the resolution of 35 millimeter film.

Just a reminder to marketers: names matter when you are trying to demonstrate and publicize your latest technology. At least NHK gave it a name that's more accessible to every day people than the geeky 4320p.

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