Blackfriars' Marketing

Tuesday, November 08, 2005

Ten commandments for marketing consumer electronics

David Pogue, technology writer for the New York Times, wrote a great article last week telling consumer electronics manufacturers 10 ways to please us, the customers. It's really marketing 101, since it mostly focuses on eliminating barriers to the customer buying, using, and enjoying the product. But given the sorry state of most consumer electronics marketing, especially by PC makers (although they are not the only offenders), the article really is a must-read for anyone selling CE today.

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