The end of "intel inside"

According to the Inquirer who cites the Economic Times, Intel is replacing the famous "intel inside" branding program with a new campaign beginning January 3, 2006. Intel inside, of course, was probably the most successful ingredient branding initiative in business history, so that will be a tough act to follow.

On the other hand, with many speculating that Intel's newest partner Apple has little interest in plastering logo stickers on its hip computer designs, Intel may have decided to try a more cool branding effort itself. After all, "intel inside" has been with us since 1991; maybe they decided to kill it before it got old enough to drive.

But fear not, lest you believe that all your favorite ingredient branding is gone. At least one set of leaked logos (who knows if there are the final ones) shows that the new Yonah processors speculated for use in forthcoming Apple laptops retain the "inside" moniker. The branding for those products would actually be "intel Core Solo inside" and "intel Core Duo inside". On the other hand, a system using the full Napa chip sets would get "intel Centrino" and "intel Centrino Duo" logos without the "inside". See what you think of these logos hosted by www.x86-secret.com.

And yes, virginia, there is no capital I in intel logos.

Technorati Tags: Apple, Brand, Intel, Intel inside, Marketing