Blackfriars' Marketing

Thursday, December 22, 2005

More product liability for Sony about root-kit-based digital rights management

Not only is Sony being sued by the Texas Attorney General under anti-spyware statutes, but the state has also added deceptive trade practices to the lawsuit as well. Why? Because the root kit installs itself on the PC, even if the user declines the end user license agreement. Hmmm. I wonder if the Mac software that is hidden on the disk might do that as well?

Again, this marketing disaster is a great example of a a company deploying a technology hoping to earn a few extra dollars, not because it solved any user problem or need. Maybe Sony needs to study Google's "Don't be evil" mantra. At this point, it couldn't do any more damage to their brand than this misguided marketing plan.

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