Blackfriars' Marketing

Monday, December 19, 2005

Apple shipping 100,000 nanos a day, mulls 1GB iPod nano

Yikes. According to AppleInsider, Apple is currently shipping 100,000 iPod nanos a day. In addition, the article claims that Apple is considering building a 1 GByte iPod nano to sell for $149. There would then be some pricing pressure on the 1 GByte iPod Shuffle that currently sells for $129, but clearly Apple could adjust pricing as needed.

Nonetheless, if Apple is shipping 9 million iPod nanos this quarter alone, clearly my model of Apple selling 8 million iPods for Q4 is just way too low. Maybe those guys who are predicting a 11 million iPod Christmas -- or even 12 million -- have it right. I just can't figure out where they got the production capacity.


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