Blackfriars' Marketing

Wednesday, January 18, 2006

Guy Kawasaki's eleven tips on how to get a standing ovation

One of our favorite marketers and former Apple evangelist, Guy Kawasaki, just posted eleven terrific tips to improve your public speaking and get a standing ovation, and we can vouch for all of them. We would add one more though -- don't try to make more than five points. People can only remember seven plus or minus two unrelated things (as noted in this classic 1956 paper, The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information) before they start forgetting stuff. It's a good rule to remember even when you are writing blog entries.

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