Blackfriars' Marketing

Sunday, January 15, 2006

NPD projects 2005 US XBox sales to be about 600,000

NPD projects that Microsoft sold only 600,000 Xbox 360 game units in the US in 2005. Blackfriars had projected production of about 850,000 world-wide back in August, and it appears that our estimate was about right.

The real outstanding question: now that the Christmas shopping season is over, will demand for the XBox 360 hold up to allow Microsoft to hit its goal of 5.5 to 6 million XBox 360 sales by June? Rumors have it that Halo 3 is being held in reserve for the day when the Sony Playstation 3 is announced. But Blackfriars' projection is that even Halo 3 won't be enough to drive XBox 360 sales to catch up to Sony's 100 million Playstation installed base. And with Nintendo's Revolution coming on the heels of Sony's Playstation 3 in the spring with its new, innovative controller and gaming model, Microsoft will be hard-pressed to retain its current #2 spot in gaming.


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