Testing blog searching with brrreeeport

Robert Scoble from Microsoft is testing how quickly and well the search engines discover blog postings. To do this, he has proposed that bloggers add the word "brrreeeport" to their blogs, and then check search engines like Technorati and Google Blogsearch for how quickly the postings are discovered. Rather a neat experiment I think.

Add us to the brrreeeport.

Scoble's test demonstrates some Web 2.0 marketing insight. Making up a word that no one else uses to describe a concept, be it a business, product, or service, allows you to easily measure how quickly information about that concept spreads. It also allows some measurement of your ultimate reach with your message. Did it hit 100 blogs? 1,000? 10,000? A combination of Google blogsearch, Technorati, and a few others should tell you. And using Technorati's popularity graph over time, you can even see the rise and fall of the concept over a couple weeks. Very cool stuff.

Oh, and if your concept takes off, using a weird made-up name also makes it more likely you can secure a domain name for it as well; most of the English words and phrases are taken. Expect to see a lot more made-up names for online services in the near future; call it the brrreeeport phenomenon.

Technorati Tags: Search, Marketing, Blogs, Google, Technorati, Web