Blackfriars' Marketing

Saturday, March 04, 2006

Less as a competitive advantage

More people are commenting about how less is more. I caught this article this morning via Reddit.com titled In pursuit of simplicity, contrasting Yahoo's and Google's home pages. And from there, I read the 37signals article, Less as a competitive advantage. Perhaps a rebel alliance is forming against the tyranny of too much -- although from reading the comments at 37signals, the empire of more features and bigger companies is preparing to strike back.


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