Blackfriars' Marketing

Monday, March 06, 2006

The Oscar for humorous marketing short subject goes to....

Picture of Apple iPod packaging with a halo

....Devil Ducky, for its short film, "Microsoft Designs The iPod Package.

It's sad this piece has no attribution, but it should be required viewing for all product marketing managers. And it is not just a slam on Microsoft (although the resulting package does have a ring of truth to it). It is simply illustrative of what happens when marketers get caught up in their marketing tools and forget that the goal of marketing is to make the product attractive to the customer. It's also a great illustration of why adding marketing detail rarely makes a package better.



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